Shurtape has teamed up with Northampton Saints as the rugby club’s official DIY Tape Partner.

The deal means Shurtape’s T-REX Tape® has permanent in-stadium branding appearing on the front of the terraces at the club ground, as well as being able to work with the players and the club throughout the year in promotional activity. It will also see Shurtape provide product to the club – for DIY, maintenance and sports use.

“We are delighted to become the official DIY Tape Partner of Northampton Saints, whose players push the limits of extreme performance in every single match,” says Jason Burns, Managing Director at Shurtape UK Ltd.

“As a technologically advanced tape, T-REX is also known for pushing the limits in both adhesion strength and hold. Northampton Saints are the perfect team to help bring the strong qualities of the tape to life, and we look forward to a long and rewarding partnership.”

“We’re thrilled to have secured a new partnership with Shurtape,” adds Northampton Saints’ Head of Commercial Partnerships, Ulundi Makhanya. “It’s fantastic for us to link-up with this global company and we’re looking forward to finding innovative ways to showcase Shurtape’s range of products to our supporters.”

“We’ve always found sport to be a great way to communicate our product messages to the relevant end user audience in a familiar and positive environment,” concludes Jason. “It also means we will be able to provide our customers and consumers with added treats throughout the year!”