Shurtape has teamed up with Northampton Saints to be the rugby club’s official DIY Tape Partner for a second year.
The deal will see Shurtape’s T-REX Tape® branding feature at cinch Stadium at Franklin’s Gardens in permanent and prominent positions, and will again offer the company the opportunity to work with players and the club in promotional activity throughout the year.
Shurtape will also continue to provide product to the club for DIY, maintenance and sports use, which has proved incredibly popular over the last 12 months.
“We always seek to align our brands with organisations that reflect our own values as well as targeting the same audience, and Northampton Saints have proved the perfect team to help bring the strong qualities of T-Rex tape to life over the past year,” says Jason Burns, Managing Director at Shurtape UK Ltd.
“The players push themselves every match and are great fun to work alongside, both on and off the pitch. We’re ready for the new season with all our support.”
“We’re thrilled to have renewed our partnership with Shurtape,” adds Northampton Saints’ Head of Commercial Partnerships, Ulundi Makhanya. “We’ve really enjoyed linking up with this global company and we’re looking forward to finding more ways of showcasing Shurtape’s range of products to our supporters.”
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This post was written by Lee Howes